April 13, 2024

Search entrepreneurs earn anyplace from $60,000 to $220,000 in annual compensation (wage and bonuses), on common, in response to a brand new Search Engine Land survey. 

Why we care. Search advertising and marketing is a gorgeous and satisfying profession selection that may, over time, change into more and more profitable. The keys to incomes that greater compensation? Seniority, position and the scale of the corporate or group you’re employed for.

By the numbers. VP and C-level positions earn probably the most – $220,613 in annual compensation, on common. Administrators and senior administrators earn $122,760; managers $87,688; and workers $60,866, all on common.

Average search marketer salaries in U.S. dollars.
Common search marketer salaries in U.S. {dollars}.
  • Those that maintain the place of VP or greater make 3.62 instances greater than their workers, in response to our survey. 
VPs and higher make 3.62 times staff
VPs and better make 3.62 instances workers

Salaries range drastically inside roles. Averages generally may be deceptive. So let’s break that down a bit additional to get a extra nuanced view:

  • VP and C-level positions vary from $50,000 to $400,000.
  • Director and senior director-level salaries vary from $25,000 to $300,000.
  • Supervisor-level salaries vary from $15,000 to $300,000.
Salaries vary greatly within roles

Why the variance? Location is one large purpose (see our Methodology part beneath). However there are extra elements, reminiscent of the scale of the group and years of expertise.

Working example. Respondents who work on the largest corporations get higher compensation. Search entrepreneurs at organizations with greater than 10,000 workers earned $169,988, on common.

Respondents who work at the largest companies get greater compensation.
  • 41% of the search entrepreneurs in our survey work at corporations with greater than 500 workers.
More than 40% of search marketers work at companies with more than 500 employees.

Compensation will increase with seniority. Years of expertise usually translate into greater compensation.

The primary soar in wage comes round yr six or seven (~$66,000 to ~$88,000), and the second wage soar comes if you attain yr 10 (~$88,000 to ~$120,000), our knowledge confirmed:

Compensation increases with seniority.

Graduate levels don’t think about compensation. Of the 276 respondents who answered this query, 66% stated they didn’t have a graduate diploma and earned $95,039, on common.

In the meantime, 16% reported having a graduate diploma in enterprise, however their common wage was solely barely greater at $98,988, on common.

Graduate degrees not a factor in compensation
  • Context: Within the U.S., 14.4% of these age 25 and older maintain a sophisticated diploma (grasp’s, skilled or doctoral), in response to U.S. Census Bureau data.

In the meantime, greater than 90% of search entrepreneurs have an undergraduate diploma.

More than 90% of search marketers have an undergraduate degree.

64% work at manufacturers; 32% at companies. Almost two-thirds of respondents labored at manufacturers. 

Nearly two-thirds of respondents worked at brands. 
  • Virtually half (47%) of these working at manufacturers primarily reported into advertising and marketing, whereas 15% reported to digital or ecommerce.

The bulk (72%) of respondents stated their position was digital advertising and marketing.

7 in 10 said their role was digital marketing.

Of the 11% who answered “different,” greater than half had “search engine marketing” of their title.

Methodology. We surveyed 510 entrepreneurs between Jan. 11 to 23; 413 of these supplied wage data. Invites to take the survey have been amplified on and by Search Engine Land.

Almost 67% of the 510 respondents reside in North America; 20% reside in Western Europe. The conclusions on this report are restricted to responses from these people solely. Others have been excluded as a result of restricted quantity.

The survey had greater than 20 questions associated to profession roles, wage, expertise, job satisfaction and challenges/frustrations. Respondents got the chance to disclose their age and gender. 

Extra to come back. Over the following two days, we’ll take a look at the variations in salaries and careers of ladies and men, and likewise dig deeper into roles and duties.