April 18, 2024

A while in the past, I wrote to you about our plans to launch a brand new AWS Area in Switzerland. The wait is over. Beginning at present, now you can use the AWS Europe (Zurich) Area.

I’ve been considering lots currently about how the cloud, and extra particularly AWS, has advanced since we first launched in 2006. Again then the cloud was a spot. It was a single spot that you might level to on a map. For Amazon, that place was us-east-1 in North Virginia. Now the cloud is all over the place – it’s round us. AWS covers 6 continents, 28 Areas, and 90 Availability Zones. Entry to infrastructure is now not a bottleneck for innovation. However this wasn’t at all times the case.

For a very long time, the most important constraint on innovation was the associated fee to buy and function {hardware} at scale. With the cloud, this constraint disappeared nearly in a single day. {Hardware} turned a programmable useful resource that you might spin up and spin down at a second’s discover. AWS gave you entry to as a lot capability as you needed, everytime you needed it – and for the primary time, it was inexpensive. Should you can think about it, again in 2006 we solely had a single EC2 occasion, the m1.small. Right now, there are properly over 500 situations, all the pieces from large reminiscence machines to Apple M1s (and for the historical past buffs, here is a timeline of EC2 releases).

We’ve got by no means regarded again. We’ve got by no means stopped innovating for our prospects.

One thing that I’ve observed over time, is that the concepts that dramatically change the best way that we take into consideration or do issues are hardly ever novel. Reasonably, they’re usually a mixture of an present idea with a brand new method, a brand new know-how, a brand new functionality.

Whereas I used to be in Zurich for Swiss Cloud Day, I had an opportunity to fulfill with Verity, an AWS buyer that’s reimagining warehouse logistics. Now, everyone knows that utilizing robotic techniques in warehouses is nothing new – we use them extensively at Amazon. They assist people type gadgets into bins, decide merchandise off of cabinets, and robotically package deal them for supply. Nonetheless, Verity is constructing on this.

They’ve created a totally autonomous stock administration system. Self-flying drones geared up with environmental sensors and cameras can constantly monitor a warehouse offering real-time stock monitoring that’s extraordinarily correct. In lots of instances, it fully removes the necessity to manually rely inventory and reduces the necessity to run equipment related to it. This frees up employees to carry out extra priceless duties, reduces threat, and saves energy on the similar time. And that is simply the beginning, extra knowledge will reveal extra insights and alternatives for patrons. AWS is offering the providers that enable Verity to deal with making warehouses greener, safer, and extra environment friendly, not on working and sustaining infrastructure.

If I’m being trustworthy, that is the kind of innovation I’ve come to anticipate from our Swiss prospects. You’ve been with us from our earliest days and I’m excited to see what you construct subsequent.