July 22, 2024
This present day in search advertising historical past: February 26

Google expands mobile-friendliness as a rating sign

In 2015, Google introduced it could develop its use of mobile-friendliness as a rating sign, starting April 21.

This algorithmic change would have a “important impression” within the cell search outcomes, impacting all languages worldwide, Google mentioned.

Nevertheless, when April got here, the overall consensus was that Mobilegeddon was pretty insignificant, for all of the hype and panic their Feb. 26 announcement created.

Google additionally introduced that apps listed by Google by way of App Indexing would start to rank higher in cell search. Google mentioned this solely will work for signed-in customers who had the app put in on their cell gadget.

Learn all about it in Mobilegeddon Cometh: New Google “Cell Pleasant Replace” To Reward Websites Starting April 21.


Additionally on this present day


The right way to determine your merchandise for Google

2021: Google printed an inventory of greatest practices to assist be certain that its search engine understood the merchandise that had been being referenced. 


Google mobile-first indexing to be utilized to all websites inside a 12 months

2020: Google was sending notices to websites that had mobile-first indexing points. 


Create show community exclusion lists with this (free) device

2020: A device for these bored with manually weeding by way of placement experiences to exclude inappropriate web sites and apps from show campaigns.


Google Search Console now allows you to export extra knowledge

2020: Search Console customers might obtain full info (as a substitute of simply particular desk views) from nearly all experiences.


Google search view in 3D now reside for e-commerce websites

2020: A Burberry bag was exhibiting up with a “view in 3D” possibility within the Google search outcomes.


Google to kill off property units inside Search Console

2019: Google mentioned you can obtain the info from the interface or the API earlier than they turned it off fully.


Google Advertisements to sundown common place reporting metric later this 12 months

2019: Common place was one of many few constants for greater than 15 years. However with the elimination of proper rail advertisements, particularly, its utility sharply declined.


Google call-only advertisements getting ‘expanded’ with extra characters

2019: The opposite change was that identify of the enterprise would transfer to the outline line.


Google releases Cell Scorecard & Influence Calculator instruments as an instance significance of cell web page velocity

2018: One device confirmed how a website stacks up in opposition to the competitors on cell. The opposite aimed to drive residence the impression cell velocity can have on the underside line.


Google confirms bug with crawl stats in ‘time spent downloading a web page’ Search Console report

2018: Google’s John Mueller confirmed a reporting glitch with the crawl stats “time spent downloading a web page” report within the Google Search Console for on Feb. 20 and 21.


In response to EU antitrust ruling, Google Procuring now reveals advertisements from competing buying engines

2018: In a brand new construction, the Google Procuring enterprise unit bid in opposition to different Comparability Procuring Engines within the advert public sale to offer the competing engines “equal remedy” as mandated within the ruling.


Google Phrase Coach, a enjoyable phrase sport within the search outcomes

2018: Google added a brand new characteristic to assist non-English audio system develop their English-language vocabulary. 


Google: AMP Not But A Search Rating Sign

2016: Google’s John Mueller mentioned you can use AMP to turn into mobile-friendly, however AMP itself was not a rating sign.


Google Confirms Evaluation Stars’ Mysterious Disappearance In Search Outcomes Was A Bug

2016: Google assessment snippets returned after a bug precipitated them to drop out of a lot of the search outcomes for a couple of week.


AdWords And Bing Advertisements Each Having Late-Week Reporting Troubles

2016: Google AdWords experiences weren’t downloading or printing. Bing Advertisements had reporting delays that affected the Internet UI, cell and API.


Google App Updates Will Embody New Animations & Capability To Change Google Emblem Colours

2016: Customers would be capable to change the colour of the Google emblem utilizing a “finger painting-like” characteristic.


Search In Pics: Coca Cola Google Cardboard, Googley Volvo & Animated Google Signal

2016: The most recent photos exhibiting what individuals eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve and extra.


Google’s Matt Cutts: Whereas Scientific Content material Is Nice, Readability & Focusing On The Searcher Is Essential

2014: Cutts solutions the query: “Ought to I deal with readability or jargon when writing content material?”


Film Websites Rating Higher In Google, Now That “Transient Concern” Mounted

2014: Rankings had been restored and most visitors was returning to the affected web sites.


Hiding From That Google Penalty? It Might Discover You At Your New Residence

2014: Even for those who moved your penalized website to a brand new area identify and didn’t redirect the penalized website, Google would possibly nonetheless discover it and move alongside the unhealthy indicators.


AdWords Versatile Conversion Counting Formally Launched, Welcome “Transformed Clicks” and “Conversions”

2014: The corporate formally introduced the launch of Versatile Conversion Counting, and advertisers would see new columns in AdWords.


Google Shares Efficiency Stats On Search Community With Show Choose Campaigns

2014: Google released some case research efficiency outcomes on the brand new marketing campaign kind.


FOX Companions With Google To Enable Voting For American Idol On Google’s Search Outcomes

2014: All you needed to do was go to Google, seek for [american idol] or [idol] throughout the voting window, and choose out of your favourite finalists.


Google Brings Again Proper-Click on-For-Instructions To Google Maps

2014: Customers might additionally use the “What’s Right here” choice to rapidly get lat-long coordinates for any spot on the map.


Baidu Posts 50 Pct. Income Progress However Shy Of Investor Hopes

2014: The corporate introduced $1.573 billion in This fall income, a 50.3% enhance over 2013.


Welcome Martin Beck, Who Joins Third Door Media From The Los Angeles Instances

2014: Beck was Third Door Media’s Social Media Reporter from March 2014 by way of December 2015.


Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson

2013: Edmonson confirmed that Panda “caused a massive loss of traffic and revenue.” But HubPages wasn’t planning to change course; the planned was to improve quality.


The Hidden Google Search Box

2013: It seemed as if Google was testing hiding the search box completely from the Google search results page.


Number Crunchers: Who Lost In Google’s Panda Algorithm Change?

2011: The biggest “content farm” type brand that seemed to have suffered was Associated Content.


Yes, More Are Seeing A New Google Look-And-Feel

2010: Testing would continue until May, when it launched the new user interface.


Google Adds “Nearby” Local Search To Options Panel

2010: Google expanded the choices in its Search Options panel with the announcement of a tool to refine searches by location.


Google’s Street View Finds More Trouble In Europe

2010: Members of the European Union’s data protection group urged Google to make changes to its Street View mapping/photo service and warned that Google might be breaking EU laws.


Google News Officially Adds Advertisements

2009: After testing ads for the past few months, Google News officially rolled out ads on Google News search results to all US based searchers.


Google Gets On Twitter

2009: The first tweet was in binary and translated into “Feeling Lucky.” 


Google Maps Adds User Photos To Street View

2009: Google added geo-tagged Panoramio photos to StreetView images.


Report: Lack Of Buying Searchers Leading To Depressing Search Ad Market

2009: Rimm-Kaufman shared early first quarter PPC data showing the weak trends in retail for search advertisers.


Yahoo Search Updating: Weather Reports Go Away?

2009: Yahoo eventually did issue a weather report confirming that there are ongoing updates that would be “completed very soon.”


Yahoo Adds Facebook As A SearchMonkey Friend

2009: Yahoo announced that Facebook enhanced results were now turned on by default across search results.


Yahoo CEO Bartz: New Management To Make Yahoo “A Lot Faster On Its Feet”

2009: “For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer.”


Google AdWords Launches Limited Beta Test Named “Automatic Matching”

2008: Automatic Matching was a way for Google to help advertisers utilize their full budget towards keywords that they may have not been targeting.


Google Updates AdSense Terms & Conditions

2008: Google updated their AdSense terms and conditions to include better verbiage for new products and features, as well as an update to their privacy requirements.


Despite Takeover Turmoil, Yahoo Not Rolling Over & Playing Dead

2008: Yahoo CEO Jerry Yang said the Microsoft takeover bid had been “a galvanizing event for everyone at Yahoo.”


Minimum Bids In Yahoo About To Change

2008: Minimum bids could be lower or higher than $0.10.


Yahoo To Announce “Search Monkey” Enhanced, Annotated Results At SMX West

2008: Yahoo planned to unveil a project code-named “Search Monkey,” a set of open-source tools that allow users and publishers to annotate and enhance search results associated with specific websites.


Yahoo Buzz Launches: Votes, Searches, & Emails Used To Rank News

2008: Yahoo Buzz was a site where “buzz-worthy” news articles were highlighted based on user votes,
searching activity, and email sharing. 


Google Talk / Gmail Adds Live Chat & Invisible Mode Features

2008: The first feature was similar to a live chat box that you could add to any webpage and chat with anyone via your Google Talk or Gmail account.


Google Joins “Unity” Undersea Cable Consortium For More Transpacific Bandwidth

2008: Google joined a consortium of Asian companies to build an undersea transpacific fiber optic cable that would provide much greater bandwidth capacity between the United States and Japan.


Google AdWords To Show Advertisers Exactly Where Their Contextual Ads Are Displayed

2007: Google’s advertiser reports would begin listing the sites where each ad runs.


Google Steps Up Web Page Malware Notifications

2007: Google was giving more detailed reports on the malware issues with a specific site and they were also sending email notifications to webmasters about these malware warnings.


Google Video Plus Box Results

2007: Spotted in the wild.


Google Checkout Australia Coming Soon?

2007: It appeared that Google registered Google Payment Australia PTY. LTD. in Australia.


Google Ordered To Change AdSense Contract By South Korea’s Watchdog

2007: The Fair Trade Commission said the contract enabled Google to “one-sidedly cancel advertisement deals” with publishers.


Microsoft To Buy Health Search Engine Medstory Inc.

2007: Microsoft plans on building out a specialized search engine focused on delivering medical information to consumers.


Video Search Challenge Isn’t Speech Recognition, It’s Content Owner Management

2007: The real challenge was figuring out how to work with content owners, not speech recognition.


Pew Research: Wireless Internet Grows

2007: Pew asserted that roughly 13.5% of U.S. Internet users were accessing the Internet over mobile phones (or their equivalents).


From Search Marketing Expo (SMX)


Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.


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