July 23, 2024
Tips on how to Make AI Your Writing Sidekick for Content material Advertising and marketing

AI opens up a universe of alternatives. As new AI instruments emerge each day, so do new methods of utilizing AI in your small business and on a regular basis life. You should utilize AI to do virtually something.

However that doesn’t imply AI will exchange content material entrepreneurs, SEOs, or writers — or, no less than, received’t exchange them but.

AI has plenty of potential. However it additionally has limitations. Earlier than utilizing AI for content material advertising and marketing, it’s useful to become familiar with the constraints of AI.

It isn’t sentient

AI doesn’t have a mind such as you or I do. It will possibly’t suppose or really feel.

AI’s data is predicated solely on logic. In distinction, our data is predicated on a mixture of motive and emotion. Our experiences and emotions form how we see issues. However AI doesn’t have that skill.

AI may feign human emotion, but it surely’s merely an phantasm. AI’s emotion is curated. AI can solely understand issues primarily based on the data it’s fed.

You’ll be able to’t depend on it to be correct

Certain, AI is highly effective. However it isn’t at all times correct. Similar to people, AI generally will get issues unsuitable.

When utilizing ChatGPT, you will notice a disclaimer stating, “ChatGPT might produce inaccurate details about folks, locations, or details.” Whereas AI instruments do their finest to supply factually correct data, they nonetheless want a human contact.

If you happen to’re utilizing AI, fact-check the data it provides you. That is notably necessary when writing YMYL (Your Cash or Your Life) content material that has real-world results on the readers. In these instances, a human contact is essential for making certain E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) runs by your content material. AI can’t replicate this, working the danger of your content material being inaccurate and low high quality.

The output is restricted by the enter

Getting the absolute best outcomes from AI is determined by feeding it the absolute best data.

It’s like asking somebody to design you a brand with out giving them the precise particulars about what you need the brand to appear like. They may get it proper. However it’s extra possible that they’ll get it unsuitable — and you’ll find yourself in a back-and-forth ping-pong match of reiterating the design.

You should inform AI precisely what you need. In any other case, it’s going to hazard a guess (and sure get it unsuitable). Be particular in your request — like actually particular. Need AI to offer you ten content material concepts for a weblog publish on programmatic search engine optimisation? Inform it! Wish to ensure these outcomes are all in regards to the SaaS business? Inform it! The extra particular your generative AI immediate is, the higher the output can be.

The responses can really feel canned

You will get AI to write down your touchdown pages, weblog articles, and advert copy. However you won’t wish to.

Bear in mind how I mentioned AI isn’t sentient? And that the output is restricted by the enter? Properly, each of these components additionally contribute to the responses feeling considerably meh.

AI responses can really feel canned. They lack the originality and character you get from a human author who is aware of your model inside and outside.

With that mentioned, you’ll be able to practice some AI instruments, reminiscent of ChatGPT, to supply content material that mirrors your model’s voice, character, and tone. You are able to do this by sharing examples of your writing type, offering background data in your firm, and feeding it your tone of voice pointers. However I’ll share extra on that later within the article.

One other attribute that limits the creativity of AI outputs is that it doesn’t robotically think about the consumer journey stage, their present motivations or wishes, or the precise phrases that drive motion for them. AI doesn’t know your deeper model origins or future objectives — except you practice it on them.

All that provides as much as creating generic content material anybody might write. Use AI sufficient occasions, and you’ll discover acquainted patterns within the responses. It sounds like AI.